Most of the people at Knowledge Mosaic have no interest in football. Probably only a handful of employees know which teams are playing in the Super Bowl on Sunday. But football is a metaphor for our work here. Football is enormously violent and dangerous. Football games are wars. However, football violence is not only an expression of the grinding, epic battles between titans on the offensive and defensive line. Football violence is also the explosive synthesis of speed and strength of the mobile players who freely roam the field, initiating titanic collisions of mass multiplied by velocity. Think Ed Reed, Bob Sanders, and Troy Polamalu.

This synthesis of speed and strength has changed football enormously in the past 20 years. Ironically, the rise of football violence has made the game much more complex and engendered a far more cerebral approach from those who coach and play the sport. For a variety of reasons, the concept of "team" matters far more in football than in basketball and baseball, but certainly one of the most important of these reasons is that the complexity of the game requires players to fit into roles where they are very much dependent on each other for success.

As a small business, the fascinating contradictions of football offer a metaphor and a map for competing and succeeding. We embrace and welcome the interlaced, metaphysical tropes of violence, speed, strength, mobility, complexity, planning, strategy, teamwork, and loyalty in our work that great football teams embody in theirs.